The biggest problem we’re facing is a lack of imagination
The trick is to make a business out of being more sustainable.
If you come back a year later and they’ve got recycling in the office rather than looking at the main process, that’s a sign that they are not really buying it.
I don’t think “ecodesign” goes deep enough – it’s more about optimising the status quo rather than challenging it. Dr Yorick Benjamin is the Director of Sustainable Design at the Falmouth University. His interest and background is in the pragmatic realisation of sustainable design products and methodologies and he has been active in a […]
A responsibility mindset – a focus on compliance – is not a strong narrative for change.
You would be very unlikely to win a game of chess without knowing the principled definition of checkmate. Reaching a sustainable society without any idea of the principles that define that situation would also be very unlikely.
If you believe you can make a difference then you can make a difference.
We’re spending a lot of time chasing the wrong things. We’re pursuing things that don’t make us happy, and don’t make us healthy, and do trash the planet.
I’m an advocate for balance, for a recognition of different values that are weighed equally. An advocate for cultural and environmental values that are considered equal to economic values.
There is a sense of double standards, sustainability should be a global concept, it shouldn’t be hypocritical in the sense that you have one set of standards that apply to the developed world and another to the developing.
It’s cold pressing your nose against the screen
I thought the solution should be something to inspire the generation that are coming after us.
If you want to do something, do it.
The first step is getting the people in the room, and then you have to get something done