The essence of ecology is that it is all around us.
Pacifism is the most ethically consistent position…it entails a consistency of means and ends – we’re not using evil means for good ends.
The real challenge, no matter what scale you are taking action, is to be aware and responsive to what’s going on at other scales.
The embodied energy in a disposable battery is fifty times more than the energy that can be extracted from the battery.
The task becomes to bring values into technology you develop.
The current economic system is linear and ends in a landfill. In a circular economy you design our way out of the need to dump.
The biggest problem we’re facing is a lack of imagination
The trick is to make a business out of being more sustainable.
If you come back a year later and they’ve got recycling in the office rather than looking at the main process, that’s a sign that they are not really buying it.
I don’t think “ecodesign” goes deep enough – it’s more about optimising the status quo rather than challenging it.
A responsibility mindset – a focus on compliance – is not a strong narrative for change.
You would be very unlikely to win a game of chess without knowing the principled definition of checkmate. Reaching a sustainable society without any idea of the principles that define that situation would also be very unlikely.
If you believe you can make a difference then you can make a difference.
We’re spending a lot of time chasing the wrong things. We’re pursuing things that don’t make us happy, and don’t make us healthy, and do trash the planet.