The pre-eminence of the economy and its treatment as if it were the point of society is so powerful, consumerism has been such a powerful force, that people believe their primary relationship is with the economy and not with their fellow members of society.
There will be conflict, so we need people to recognise those different values.
If you want to get your soil living again, get your life back in your soil.
If you can be a better consumer, then we can change the world.
It is important to bring things back to what people think is relevant. Perhaps a place that is special to them, what could affect that place? How could you positively or negatively affect that?
The essence of ecology is that it is all around us.
Pacifism is the most ethically consistent position…it entails a consistency of means and ends – we’re not using evil means for good ends.
The real challenge, no matter what scale you are taking action, is to be aware and responsive to what’s going on at other scales.
The embodied energy in a disposable battery is fifty times more than the energy that can be extracted from the battery.
The task becomes to bring values into technology you develop.
The current economic system is linear and ends in a landfill. In a circular economy you design our way out of the need to dump.
The biggest problem we’re facing is a lack of imagination
The trick is to make a business out of being more sustainable.
If you come back a year later and they’ve got recycling in the office rather than looking at the main process, that’s a sign that they are not really buying it.
I don’t think “ecodesign” goes deep enough – it’s more about optimising the status quo rather than challenging it.
A responsibility mindset – a focus on compliance – is not a strong narrative for change.