Richard Latham and Jennifer McIvor are the passion behind Wishbone Design Studio. And that passion has created a successful international business firmly embedded in sustainability and quality. Because we declared our values early on – sustainability and quality – we were attracting customers of that same ilk, the pressure on us was not to drop […]
Take time out to think about what you are doing, and once you’ve set that goal the world will conspire to help you.
The majority of existing businesses can still be characterised as having a compliance-based relationship with sustainability, but there are hopeful and interesting things happening.
If you can be a better consumer, then we can change the world.
The trick is to make a business out of being more sustainable.
A responsibility mindset – a focus on compliance – is not a strong narrative for change.
You would be very unlikely to win a game of chess without knowing the principled definition of checkmate. Reaching a sustainable society without any idea of the principles that define that situation would also be very unlikely.
My heart is not in a place that is focussed solely on making money, business has to be about more than that.