Allan Baddock describes himself as a storyteller. He tells us the story of identifying audiences and tailoring messages in film and print since the 1970s. Sometimes this means bring unpalatable ideas into mainstream thinking. Our discussion ranges from Lenin to milk, from iconic landscapes to marketing, and from stolen revolutions to reality TV.
Shane’s number of the week: 21 is the number of opportunities for Green Growth identified in the recent Pure Advantage report.
Sam’s joined-up-thinking: Today the Otago Energy Research Centre held its annual symposium. Sam went along and cam back excited by some of the research. We’ll be hearing more from these people over the next few weeks.