behaviour change

The game is engaging people


We want to reach people who have been turned off by the misery messaging

Dr Paula Owen realised during her PhD in atmospheric chemistry that her future in the communication of science. Since then she has made a career in engaging people in the environment, sustainability and behaviour change.

Paula is author of “How Gamification Can Help Your Business Engage in Sustainability” and creator of the Eco Action series of games.

This is the third in a series of four on  the interplay of gaming and sustainability.

This recording was made with the cooperation of the Science Museum in London where Paula and her team were operating a “climate playground” as part of the Climate Change Late.

Update: Here’s Paula’s report “Can we play our way to a more sustainable future?“.