Sustainable Lens
Resilience on Radio
Sustainable entrepreneurship
Categories: business, marketing

Brendan Gray

My heart is not in a place that is focussed solely on making money, business has to be about more than that.

Prof Brendan Gray specialises in marketing, strategy and entrepreneurship with a focus on sustainable entrepreneurship, particularly in the Pacific. Recently he hosted the Climate Smart Entrepreneurship symposium.

Pacific Island communities are among the first to feel the effects of anthropogenic climate change, with increasingly severe storms, high tides, rising sea levels and salination of fresh water supplies negatively affecting their lives. These impacts, plus other ecological problems and natural disasters, make it difficult for at-risk communities to become economically and socially resilient.

For years we’ve been told to buy more, more frequently, and for less. It’s not surprising that “don’t buy stuff” is such a challenge.

Note: We apologise for the somewhat strained sound in parts of this interview. Sam got it wrong. Geoff had to rescue it. Thanks Geoff.

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