Categories
Framework for Strategic Sustainable

Strategic Sustainable Development

Karl-Henrik Robert

On one hand I saw how wonderful people are when they gather to save patients with cancer – which was my job – and on the other hand that same species was destroying their own habitat, making doctors like me helpless if this was allowed to go on.

Dr Karl-Henrik Robèrt is the passion and the wisdom behind the Framework for Strategic Sustainable Development (see “also), and the The Natural Step Framework. In this conversation we look at the framework laying out the system conditions for sustainability was developed from his work in cancer treatment and research. We canvass at how the framework is being used now, and explore what’s next for a sustainable future.

Dr Robèrt is an Adjunct Professor at Blekinge Institute of Technology where he teaches on the Strategic Leadership towards Sustainability (MSLS) Programme and researches the Framework for Strategic Sustainable Development. You can listen to conversations with some of his colleagues here, including Merlina Missimer who recently defended her doctoral thesis on the social aspects of the framework.

Talking points

I was interested in humans destroying their habitat. We are completely dependent on natural cycles and biodiversity.

On one hand I saw how wonderful people are when they gather to save patients with cancer – which was my job – and on the other hand that same species was destroying their own habitat, making doctors like me helpless if this was allowed to go on. I just couldn’t make those two images merge into one.

What we needed to do, from the scientific community was to present the sustainability issue as something of inherent interest for strategists, company owners, executives in politics and business.

The human body is a complex system, indeed each cell is a cosmos of complex life relationships. When and one cell gets sick, a cancer, it might eventually threaten this huge complex system – just like unsustainability is threatening the large system we are all dependent on. We needed the same kind of overriding systems principles to cure unsustainability that we use in cancer treatment. We didn’t have boundary conditions to help us cure unsustainability – so I set out to find them.

Mother Earth, our civilisation is gradually dying from the deadly disease of unsustainability.

We have outlined the basic mechanisms of destruction. Rockstrom has begun to calculate for how long we can violate those principles until the point of no-return. It is a bit like we have deduced the principle of avoiding obesity – don’t eat more than you expend in energy – Rockstrom has worked out how fat you become be until you die. Both of those things are of interest if you want to avoid dying of obesity.

Why would you design a vision for your company that cannot be?

If we backcast from a sustainable world, it is obvious that we have got there in incremental steps, so we must stepwise make whole sectors converge towards complying with the basis principles of sustainability. But on the other hand, if by incremental change you mean change that happens without the end game in sight, that will not carry us to sustainability.

Incremental change without the end game in sight is the tyranny of small steps.

Circular economy…fails to recognise that some things can’t move in cycles and should be phased out.

(Activist) Yes, absolutely, very much. If we don’t change there will be no more civilisation – and I will be as harmed as anyone. I chose the way of an activist to respond to “what’s in it for me”, to get people to think about that in a deeper way, and then how to do it.

The selfish stuff can be managed by enlightened self-interest.

(Motivation) Why do I continue to do this? Why would anyone want to learn his living by saving the planet? It’s obvious, right. But it is also fascinating. I’ve always felt confusion a challenge to overcome, I like comprehension.

(Challenges) Scaling up, using modern tools to spread the awareness of the framework.

(Miracle) What we have developed is nothing less than an operating system for sustainability…and we have developed app after app to apply the framework…a miracle would be Bill Gates phoning up to say “why don’t we put this operating system into Windows?”. So that this language for managing the greatest challenge to civilisation is made part of the operating system of our computers. That would crack the problems of how do we scale up the dissemination.

(Advice) Look up (the Framework for Strategic Sustainability), try to live accordingly, support organisations (WWF, Greenpeace), look at how you vote – this is the most important issue of all you shouldn’t vote just by tradition, you should think about which parties in parliament take sustainability the most seriously .

Categories
business design systems

Strategic sustainable products

Sophie Hallstedt

The trick is to make a business out of being more sustainable.

Dr Sophie Hallstedt is a researcher and lecturer at in the Department of Strategic Sustainable Development at
Blekinge Institute of Technology. Her research interest is sustainable product development and the question of how a strategic sustainability perspective can be integrated and implemented into product innovation process with focus on the early phases.

This conversation is one of a series of four recorded at Blekinge Institute of Technology Department of Strategic Sustainable Development in September 2014.

Talking points

Strategic sustainable development means you you take a strategic approach to the success ladder.

Supporting companies to consider sustainability as part of everything they do.

If you talk to individuals in an organisation, many are concerned about the unsustainable society that we live in, and they want to contribute…but as part of a bigger organisation it’s not always so easy to do that – to put that on the agenda when there are other issues that are putting pressure on the company.

You need to have a long term perspective. If you only look at today, you might have one choice, but if you look 10-15 years ahead, what would be the best alternative if you could then choose for today. It may be best to invest in the thing that is more expensive today but will in the long term be more beneficial.

We are developing support for including the long term in decision making. This is tricky because you don’t know what is going to happen. So we use scenarios.

We have a tool for visualising scenarios.

There’s a danger of reducing to economic terms if you do it too soon. You need to keep it as transparent as possible and also have a qualitative assessment. You need a dialogue around the results. This can be supported by the visualisation of the quantitative results.

It is harder for engineers to accept qualitative results…it helps to visualise it…but the qualitative story is needed.

(Can human rights, human suffering – less tangibles – be represented in a format that makes them equivalent to the numerical values in a decision support system?) You can’t. You can’t put a figure on some sustainability aspects.

But if you are going to support product developers, to support them in their decisions, their designs, then it may be important to help them go from the larger picture to something they can translate and compare.

To make a more sustainable product it is important to collaborate with your partners in its value chain.

Can a product be sustainable?) It depends on how you manage it for the whole lifecycle. It is very difficult to say something is sustainable. You might be able to say more, or less sustainable.

What is strategic sustainable development? What is a sustainable society?

(Role of ecology in engineering degree?) I would think it very useful, to see how everything is connected.

Everything is connected. Even a small change can have catastrophic consequences.

(Consumers). A big impact is to use with care so it lasts longer.

(Decision to buy, are we getting better at supporting through product design the decision not to buy) You have to take responsibility as a consumer, but yes, you will see more of that.

(Is there a sweetspot as a consumer?) A mix. There is a need for companies to make products that enable consumers to choose between alternatives.

To some extent we (as consumers) need to trust the producers that they have taken their responsibility seriously to make their product more sustainable, or as sustainable as it can be at the moment and have a road map.

(but we have to wade through a swamp of greenwash). yes, as consumer, your responsibility is to be aware of that. It’s quite hard, that’s why we have labeling schemes. These aren’t perfect, but they are better than nothing.

You should be aware of the labelling schemes, but you still have to take your own responsibility when you chose your product.

Issues such as ecological issues, production issues and so on are harder for the consumer to see, so these values have to be in the company – what is good for society is also good for us.

(On planned obsolescence) I hope and think there is another way to do products design, so they have a value for lasting a long time, maybe a modular system where you replace parts of the system.

3D printing may cause a new sustainability problem itself if overused.

(Activist?) I wouldn’t call myself an activist – I’m trying to inspire. I want to try to inspire and grow and have a seed to take a direct responsibility to continue to work.

(Challenges) Having companies taking a more active role in bringing in a sustainability perspective in business strategies. I working on describing more good examples so they can see it does have a value.

(Motivation) Trying to contribute, To inspire other people to work with it.

(Miracle) My wishlist would be to have more resources in companies to prioritise this area.

(Advice) Everyone can contribute in their field to a more sustainable society and you should do that – both as a person and in your profession

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