I value my kidneys, but I have no intention of selling them. But for some reason when we look at wetlands that function as the kidneys of our ecosystem, they are for sale. There’s something wrong there.
The trick is to make a business out of being more sustainable.
If you come back a year later and they’ve got recycling in the office rather than looking at the main process, that’s a sign that they are not really buying it.
You would be very unlikely to win a game of chess without knowing the principled definition of checkmate. Reaching a sustainable society without any idea of the principles that define that situation would also be very unlikely.
We’re spending a lot of time chasing the wrong things. We’re pursuing things that don’t make us happy, and don’t make us healthy, and do trash the planet.
The 95% certainty is itself problematic, because it is a very high level summary of lots of different details…if you pick the science apart there are some areas where we are much more certain than that, and there are other areas where there is a lot uncertainty…the basics of how the greenhouse effect works and […]