Categories
Framework for Strategic Sustainable

Strategic Sustainable Development

Karl-Henrik Robert

On one hand I saw how wonderful people are when they gather to save patients with cancer – which was my job – and on the other hand that same species was destroying their own habitat, making doctors like me helpless if this was allowed to go on.

Dr Karl-Henrik Robèrt is the passion and the wisdom behind the Framework for Strategic Sustainable Development (see “also), and the The Natural Step Framework. In this conversation we look at the framework laying out the system conditions for sustainability was developed from his work in cancer treatment and research. We canvass at how the framework is being used now, and explore what’s next for a sustainable future.

Dr Robèrt is an Adjunct Professor at Blekinge Institute of Technology where he teaches on the Strategic Leadership towards Sustainability (MSLS) Programme and researches the Framework for Strategic Sustainable Development. You can listen to conversations with some of his colleagues here, including Merlina Missimer who recently defended her doctoral thesis on the social aspects of the framework.

Talking points

I was interested in humans destroying their habitat. We are completely dependent on natural cycles and biodiversity.

On one hand I saw how wonderful people are when they gather to save patients with cancer – which was my job – and on the other hand that same species was destroying their own habitat, making doctors like me helpless if this was allowed to go on. I just couldn’t make those two images merge into one.

What we needed to do, from the scientific community was to present the sustainability issue as something of inherent interest for strategists, company owners, executives in politics and business.

The human body is a complex system, indeed each cell is a cosmos of complex life relationships. When and one cell gets sick, a cancer, it might eventually threaten this huge complex system – just like unsustainability is threatening the large system we are all dependent on. We needed the same kind of overriding systems principles to cure unsustainability that we use in cancer treatment. We didn’t have boundary conditions to help us cure unsustainability – so I set out to find them.

Mother Earth, our civilisation is gradually dying from the deadly disease of unsustainability.

We have outlined the basic mechanisms of destruction. Rockstrom has begun to calculate for how long we can violate those principles until the point of no-return. It is a bit like we have deduced the principle of avoiding obesity – don’t eat more than you expend in energy – Rockstrom has worked out how fat you become be until you die. Both of those things are of interest if you want to avoid dying of obesity.

Why would you design a vision for your company that cannot be?

If we backcast from a sustainable world, it is obvious that we have got there in incremental steps, so we must stepwise make whole sectors converge towards complying with the basis principles of sustainability. But on the other hand, if by incremental change you mean change that happens without the end game in sight, that will not carry us to sustainability.

Incremental change without the end game in sight is the tyranny of small steps.

Circular economy…fails to recognise that some things can’t move in cycles and should be phased out.

(Activist) Yes, absolutely, very much. If we don’t change there will be no more civilisation – and I will be as harmed as anyone. I chose the way of an activist to respond to “what’s in it for me”, to get people to think about that in a deeper way, and then how to do it.

The selfish stuff can be managed by enlightened self-interest.

(Motivation) Why do I continue to do this? Why would anyone want to learn his living by saving the planet? It’s obvious, right. But it is also fascinating. I’ve always felt confusion a challenge to overcome, I like comprehension.

(Challenges) Scaling up, using modern tools to spread the awareness of the framework.

(Miracle) What we have developed is nothing less than an operating system for sustainability…and we have developed app after app to apply the framework…a miracle would be Bill Gates phoning up to say “why don’t we put this operating system into Windows?”. So that this language for managing the greatest challenge to civilisation is made part of the operating system of our computers. That would crack the problems of how do we scale up the dissemination.

(Advice) Look up (the Framework for Strategic Sustainability), try to live accordingly, support organisations (WWF, Greenpeace), look at how you vote – this is the most important issue of all you shouldn’t vote just by tradition, you should think about which parties in parliament take sustainability the most seriously .

Categories
business design systems

Strategic sustainable products

Sophie Hallstedt

The trick is to make a business out of being more sustainable.

Dr Sophie Hallstedt is a researcher and lecturer at in the Department of Strategic Sustainable Development at
Blekinge Institute of Technology. Her research interest is sustainable product development and the question of how a strategic sustainability perspective can be integrated and implemented into product innovation process with focus on the early phases.

This conversation is one of a series of four recorded at Blekinge Institute of Technology Department of Strategic Sustainable Development in September 2014.

Talking points

Strategic sustainable development means you you take a strategic approach to the success ladder.

Supporting companies to consider sustainability as part of everything they do.

If you talk to individuals in an organisation, many are concerned about the unsustainable society that we live in, and they want to contribute…but as part of a bigger organisation it’s not always so easy to do that – to put that on the agenda when there are other issues that are putting pressure on the company.

You need to have a long term perspective. If you only look at today, you might have one choice, but if you look 10-15 years ahead, what would be the best alternative if you could then choose for today. It may be best to invest in the thing that is more expensive today but will in the long term be more beneficial.

We are developing support for including the long term in decision making. This is tricky because you don’t know what is going to happen. So we use scenarios.

We have a tool for visualising scenarios.

There’s a danger of reducing to economic terms if you do it too soon. You need to keep it as transparent as possible and also have a qualitative assessment. You need a dialogue around the results. This can be supported by the visualisation of the quantitative results.

It is harder for engineers to accept qualitative results…it helps to visualise it…but the qualitative story is needed.

(Can human rights, human suffering – less tangibles – be represented in a format that makes them equivalent to the numerical values in a decision support system?) You can’t. You can’t put a figure on some sustainability aspects.

But if you are going to support product developers, to support them in their decisions, their designs, then it may be important to help them go from the larger picture to something they can translate and compare.

To make a more sustainable product it is important to collaborate with your partners in its value chain.

Can a product be sustainable?) It depends on how you manage it for the whole lifecycle. It is very difficult to say something is sustainable. You might be able to say more, or less sustainable.

What is strategic sustainable development? What is a sustainable society?

(Role of ecology in engineering degree?) I would think it very useful, to see how everything is connected.

Everything is connected. Even a small change can have catastrophic consequences.

(Consumers). A big impact is to use with care so it lasts longer.

(Decision to buy, are we getting better at supporting through product design the decision not to buy) You have to take responsibility as a consumer, but yes, you will see more of that.

(Is there a sweetspot as a consumer?) A mix. There is a need for companies to make products that enable consumers to choose between alternatives.

To some extent we (as consumers) need to trust the producers that they have taken their responsibility seriously to make their product more sustainable, or as sustainable as it can be at the moment and have a road map.

(but we have to wade through a swamp of greenwash). yes, as consumer, your responsibility is to be aware of that. It’s quite hard, that’s why we have labeling schemes. These aren’t perfect, but they are better than nothing.

You should be aware of the labelling schemes, but you still have to take your own responsibility when you chose your product.

Issues such as ecological issues, production issues and so on are harder for the consumer to see, so these values have to be in the company – what is good for society is also good for us.

(On planned obsolescence) I hope and think there is another way to do products design, so they have a value for lasting a long time, maybe a modular system where you replace parts of the system.

3D printing may cause a new sustainability problem itself if overused.

(Activist?) I wouldn’t call myself an activist – I’m trying to inspire. I want to try to inspire and grow and have a seed to take a direct responsibility to continue to work.

(Challenges) Having companies taking a more active role in bringing in a sustainability perspective in business strategies. I working on describing more good examples so they can see it does have a value.

(Motivation) Trying to contribute, To inspire other people to work with it.

(Miracle) My wishlist would be to have more resources in companies to prioritise this area.

(Advice) Everyone can contribute in their field to a more sustainable society and you should do that – both as a person and in your profession

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Categories
economics engineering systems

Strategic sustainable transport

Henrik Ny

If you come back a year later and they’ve got recycling in the office rather than looking at the main process, that’s a sign that they are not really buying it.

Dr Henrik Ny is a researcher and Sessional Instructor at Blekinge Institute of Technology. His research interests include ecological economics and sustainable product development. He has worked to integrate lifecycle assessment into the environmental management system and the waste treatment and recycling efforts of major industrial companies. Henrik’s current role is to run large research projects together with industry and public institutions. The largest so far is a regional electric vehicle project called Greencharge.

This conversation is one of a series of four recorded at Blekinge Institute of Technology Department of Strategic Sustainable Development in September 2014.

Talking points

I studied engineering as a route to sustainability.

If you did it from scratch it would be much easier…but it rarely happens that you get to do something from scratch.

My PhD was a toolbox for companies to practically integrate strategic sustainability into their products and systems.

Rather than just looking at the systems as they are, we started looking at applying the principles for sustainability.

Substances from the earth’s crust should not be allowed to increase in the system – because then we will have problems now or in the future. So this makes the process of increasing concentrations a problem – before you know what consequences they give.

Chemicals – combinations of emissions from the earth’s crust – these should also not increase.

The third is about other ways to break down natural systems.

The fourth is about social sustainability, because even if we address the ecological issues without the social people will not deal with this in a good way. We need to be happy at the same time.

We have focussed on the process conditions – the increasing concentrations, we’re working with others (Rockstrom) who have set up the boundary conditions for how far those processes can go.

Companies are beginning to understand that so long as they are acting in an unsustainable way, they are taking a risk. It sometimes takes while for them to understand that.

If you are working with someone who is trying to improve, it is sometimes counter productive to be too dogmatic. I never tone done the science or the consequences of something, but I am trying not to tell them how they should run their business.

If you come back a year later and they’ve got recycling in the office rather than looking at the main process, that’s a sign that they are not really buying it.

The nature of something that is so big – holistic – is that sometimes it is so big and blurry that you don’t know where to focus…that’s the value of the framework.

We have added a scoping phase to Life Cycle Assessment where you use the principles of sustainability, so that you can see, just by knowing that you’re looking for substances from the earths crust what you’ve up against… the idea is that you can keep track and not get lost into the detail.

If you want (your analysis) to become dynamic, then you use scenarios and tweak it, system dynamics from a strategic perspective.

The challenge is to do something complex enough to address reality, but not so complex that you don’t understand what is going on.

Putting social systems into that makes it more complex.

(Green Charge) The technology we need is more or less here – so it is more of a social- economic problem: how can you mobilise the necessary actors to act in a coordinated way to make this possible and affordable.

We could say this is how you should be sustainable, but if everyone is bankrupt before they get there then little is won. So we try divide in two steps. First a wish list of the things we want to do. Then we prioritise based on short-term economics.

So we try to find things that will give you money now, and prepare for coming steps.

(are we close to the tipping point for sustainable transport?) Not yet, but within five years.

The status quo is a big barrier.

As long as there are a few good examples of success, we will move forward quite quickly.

Those who don’t move will lose in the transition.

The strategic framework raises a few principles as a common guide for any actor. It is built at such a level that anyone acting in society could, for example identify according to principle one, how they contribute to increasing concentration of substances from the earth’s crust. That can lead to common goals, with different types of actors working together.

The strategic sustainability framework provides a common language so that people from different positions can work together.

When you put a price on externalities and internalise them into the economy, then you are making the economy better. But even with this environmental economics, we might consume them (the environment) anyway but at a higher cost. Ecological Economics attempts to limit this with quota and so on.

We need to think about growth in more nuanced way. Many times growth today is just expanding a wasteful business model where you waste a lot of resources, then you expand that and waste a even more resources. If you transition to a business model where you waste less resources, then you can have economic growth while not wasting as much. It is difficult to achieve this in practice – to have both growth without systematically eroding the environment.

There are different ways to fulfill needs that wouldn’t show up in our current economic systems.

Just enough is not enough. Restorative sustainability…systems that start to improve themselves again. I think this is necessary, because we have destroyed a lot of things.

(Motivation) Realisations when I was very young – looking a car exhausts and asking where they go. The realisation that this is not going to work. Then being able to be part of the solution and just looking at the problem. And I’m quite curious and I like solving problems, simplifying, explaining…and here is the biggest, most interesting problem we have.

(How many people do we need?) Amoeba theory…

(Activist?) Depends on what you mean by activist. I don’t generally go around telling people what they should do. And I’m not fundamentalist in that I do everything right always myself. I try to make the big things right and recognise that sometimes you need to make compromises.

(Challenges?) Run Green Charge to fruition. Develop the road map, develop a big systems model to look for transition points.

(Miracle?) We have the technology…so one, a sudden global awareness that we need to change to become sustainable, and two, this is how we should do it.

(Advice?) Don’t despair. Most of us are aware that there is something wrong with the world today, but most of us are also quite frustrated that we don’t know what to do to fix it. But there are many things you can do, use the internet, find things to do, trying to reduce your own energy bill for example will start helping the world.

Categories
design sociology systems

Socially strategic sustainable

Merlina Missimer


Merlina Missimer is a researcher in the department of Strategic Sustainable Development at Blekinge Institute of Technology in Karlskrona, Sweden. She is exploring the social side of the Framework for Strategic Sustainable Development.

Talking points

What does the world need from us to make sustainability happen?

We need to find a way out, and depression is not the most helpful thing we can teach

Rather than convincing people of what’s right, we create positive examples of what’s possible in a sustainable world.

Considering sustainability with a systems lens to make sure we don’t address one thing but create negative consequences somewhere else…this has been clearly done on an ecological basis, but for social we had gone straight to the individual…what would it look like if we took a systems perspective to the social side?

People are not subject to systematic barrier to integrity (physical wellness), influence (the individual is able to influence the system), competence (ability to learn), impartiality (being treated equally), meaning (clear purpose).

Systematic barriers are ingrained in how we designed the system

Sustainability principles create a space for people to meet their needs

Asking bigger and better questions. Does this product even exist in a sustainable society? Those are the kinds of questions we need people to ask.

We don’t necessarily have to have the answers, but the more people we have to ask questions in that way, the better we will be going in the direction of a sustainable society. If we don’t ask those questions, we’ll never get there.

It’s the giant systems that we currently have for production that are really hard to change

Aha moment…there’s a framework, an intellectual structure around of these things that are interrelated. Without that structure we’d be going crazy because there’s just too many things to think about.

(Activist?) I don’t consider myself any of the labels. I’m actively working. Would I choose academia if I thought it was imperative to take a neutral stance? No.

(Miracle?) People woken to face the fact that we have somehow managed to build systems that are not only inherently unsustainable, but don’t actually achieve what we want to achieve – and equipped with a desire to do something about it.

(Advice?) If you haven’t started asking yourself what we’re doing, then start asking.

This conversation is one of a series of four recorded at Blekinge Institute of Technology Department of Strategic Sustainable Development in September 2014.

Categories
business design engineering systems

Strategic sustainable development

Goran Broman

You would be very unlikely to win a game of chess without knowing the principled definition of checkmate. Reaching a sustainable society without any idea of the principles that define that situation would also be very unlikely.

Prof Göran Broman heads the Department of Strategic Sustainable Development at Blekinge Institute of Technology in Karlskrona, Sweden.

This conversation is one of a series of four recorded at Blekinge Institute of Technology Department of Strategic Sustainable Development in September 2014.

Talking points

Developing tools to support strategic sustainable thinking

It is important that we develop tools with the community, the type of people who will be using them or they will be useless.

How organisations can support the whole of society towards sustainability, and how can they do that in a way that strengthens their own organisation – that is the being strategic.

If an organisation does something for sustainability of society, that is good, but if the company goes bankrupt doing that then it’s not that good because they can’t continue to contribute, and they become a bad example…then other companies will be hesitant to work proactively with sustainability and that will slow down the progress of society towards sustainability.

It is really important that organisations that work towards sustainability are successful in the short term, because that will help the transition.

Strategic sustainability is about developing methodologies to help organisations bring together those seemingly hard to match aspects – the short term with the long term, the small scale perspective with the big perspective, the self interest profitability with ethics, and so on.

A framework for strategic sustainability, tools supporting the whole of society in a way that strengthens your own organisation.

Having a long term perspective, a vision of where you want to far into the future when the whole of society is sustainable, how is your organisation supporting that, fulfilling the needs or the wants of the customers within the frame of a sustainable society in the future. From that, look back to today’s situation, how does that differ? What are you doing today that contributes to unsustainability?

Once the companies have created that vision, we put that vision inside the frame of the definition of sustainability – because is is really stupid to have a vision that cannot exist in the future.

In what way is the company today contributing to sustainability and unsustainability.

It is possible to avoid the apparent contribution of short term profitability and long term societal sustainability.

It is difficult to describe a product, a person, a company today is sustainable since the whole of society is unsustainable, or on an unsustainable track, whatever you do contributes to that unsustainability. But you can say that a product can be designed, or a company can be run in a way that contributes to sustainability – contributes to the transition from today’s unsustainable situation to the sustainable situation, that you can say.

Only when we have reached the situation when the whole of society is sustainable, and everything within it…then you can say a company or product is sustainable, but today you can not. We are unfortunately very far from that situation.

It’s impossible, or at least very hard, and not very wise, to define in detail what a sustainable society should look like. We won’t get everyone to agree on detail…another reason is that so many things will change during the transition that we cannot predict… So we have been trying to find a principled definition of sustainability.

The principled definition of strategic sustainability can be described using a chess metaphor. In chess you also have a principled definition of the goal, how do you define success – you put your opponent in checkmate. Checkmate is not defined in a detailed way…it is a principled definition – it says that the king must be threatened, the king must not be able to move away from the threat, you should not be able to put a piece in front of the king to protect him and you should not be able to strike out the threat. If those principles are fulfilled then it’s checkmate. It can look in an almost infinite number of ways…when you start to play a game of chess you don’t know exactly how it will end. That definition is used all the time by the chess player…first you learn the basic rules and how to play the game (the A step)…then he or she assesses the current situation, where are my pieces, my opponents pieces and so on (the B step), then work up a number of ways you can move ahead (the C step) and there are huge amount of possibilities, and the (D step) what smart early moves should I start with? And you assess those moves through the lens of the definition of checkmate because that’s what you want to reach. Once you’ve made a couple of moves you reassess the situation, because the opponent has moved his or her pieces in a way you could not predict in detail. You move and reassess. All the time the player has the definition of checkmate.

You would be very unlikely to win a game of chess without knowing the principled definition of checkmate. Reaching a sustainable society without any idea of the principles that define that situation would also be very unlikely.

We are defining and continually refining strategic sustainability principles that correspond to checkmate.

Our principles are based on defining an ecological and socially sustainable society…people ask why not economics? …but that is not included in the goal, because economics is not the goal – it is means for reaching the goal.

We have a systematic increase of fossil carbon, captured in carbon dioxide, that is increasing. That cannot continue, we cannot have higher and higher concentrations all the time, because eventually we will reach a tipping point, or critical limit where the system will collapse. We don’t know exactly where that limit is, but we don’t need to know exactly.

If we run the society the way that we will have as an unavoidable outcome a systematic increase of substances, then it is unsustainable. We don’t have to know exactly when it collapses, but it will, and the design as such is unsustainable.

Of course it is of value to try to find out the critical limits of substances, but it is also hard, so we should not put all of our efforts in society, in research to find where exactly where those critical limits are, it’s hard and we’ll never succeed…when we know that if society is designed in such a way that will result in us approaching those limits, it’s unsustainable.

In a sustainable society, nature is not subject to increases in systematic degradation by physical means – mismanagement of land, capacity of ecosystem….

We are currently working on elaborating the social dimension.

(chess metaphor, not overlord) importance of self benefit of companies…society is on a non-sustainable route…it is becoming more and more difficult for companies to do things that continue to contribute to unsustainability.

We need to change the system we have from within, we have no other option. People that have realised where we need to be on a principled level need to strike that balance, by moving ahead as fast as fast as possible, not faster or slower. This being strategic and is not easy. It’s not easy to play chess just because you know the definition of checkmate.

(But do we know the know the rules of sustainability?) We know some rules, we know the scientific laws for example, they apply regardless of politics. Then there are rules that might change – politically decided laws and regulations might change during the process. So we have a mix of rules.

(can we see the whole board? some things are unseeable, there are things we don’t understand and won’t understand) We can see the whole board depending on resolution, in a very concrete term the first astronauts saw the earth from outside. Then at a more refined level of resolution, a single organisation might not see it everyday, but they can relate to that full picture.

All the things I have done in sustainability come from childhood. When I was kid, my parents were engaged in sustainability. Especially my father, he was chairman of a local environmental association.

I chose…engineering so I could design a problem out of a system.

We see sustainability as a design problem. Society is designed in a way that is not sustainable, and operated on a basic level that is not sustainable.

I decided to go for engineering as my formal education…I thought it would be easier to change the system if I had that credibility.

(Activist?) Yes. I act to create change.

(Challenges) Huge challenge in academia of compartmentalisation. People doing research and people doing academic education are divided into disciplines – which is not bad in itself and we need more and more detailed knowledge in specific fields – but not if we do that instead, or only. If we don’t have some people doing a structured overview. How can you bring together all that wonderful knowledge?

How can you combine all that knowledge in the best way relation to the sustainability challenge that we have? That is, by nature, interdisciplinary academic research. That is problematic, because when academic groups are evaluated, they are evaluated from the disciplinary point of view. It is hard for interdisciplinary groups to get fair evaluations.

(Miracle) One of the first things would be to have every person in the world be knowledgeable about how to reach strategic sustainability.

We have the physical resources, we have energy coming from the sun that would be sufficient to keep all of humanity in very good living standards, if we do it in the right way we have enough food, and so on…so it’s about managing this in a sustainable way, and that takes knowledge and competence.

(Advice) Try learn about those things and try to do what you can. Many people think “this is so daunting, so huge, so what I do as a little person is meaningless if I do something the system is so big and unsustainable it will collapse anyhow” but it’s not, try to do what you can. If every person does what he or she can, then we are a good part of the way.

Don’t be scared off, do what you can do. If every person does what he or she can do, then we will move our position forward, and then it will be apparent to those people that we can change things.