

If you take climate change seriously, you also have to discuss how to transform society, not just industry but also transforming life in society so that it will keep providing welfare.
If you come back a year later and they’ve got recycling in the office rather than looking at the main process, that’s a sign that they are not really buying it.
The extravagant users…if they are getting the same utility as the lowest users – having the same sorts of experiences, then why do they need all these things?
An intuition of what is a kilowatt hour..it’s a fundamental thing about our society that you need to know now. And people’s intuition tends to be stunningly bad.
As a society we are currently at 14% energy efficiency – most of what we use we waste. This is the major barrier to development.