We’re mapping different types of unknown territory.
Knowing the impact can be used to start a conversation, to reflect on choices.
Fracking…hydraulic fracturing… but the term now encompasses the whole debate about the use of fossil fuels in the modern world.
We sell electricity in units, rather than as a service – so the electricity companies want us to buy more. So the market is diametrically opposed to energy efficiency. Every time we use less energy they make less profit.
The task becomes to bring values into technology you develop.
The extravagant users…if they are getting the same utility as the lowest users – having the same sorts of experiences, then why do they need all these things?
An intuition of what is a kilowatt hour..it’s a fundamental thing about our society that you need to know now. And people’s intuition tends to be stunningly bad.
The fossil fuel era is a hang-over from the hunter-gatherer era. Finding fossil fuels is something that is a bit speculative – a form of hunting, and digging it up is a form of gathering. We’ve moved away from that, most of us, 10-12,000 years ago in relation to food, we just haven’t done […]
As a society we are currently at 14% energy efficiency – most of what we use we waste. This is the major barrier to development.